The eponymous tree’s magical branches bear apple-red Prada Gallerias – ready to be plucked by a passing motorcyclist on a custom Prada motorbike. A fantasy world of humour and elegance convey an untraditional sense of luxury.

Written and Directed by
Autumn de Wilde

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video backstage

The Prada Galleria bag

The Prada Galleria bag. An enduring constellation set within the luxurious universe of Prada, where desire meets sophistication, personality meets classicism, and heritage meets innovation.

Presented for the first time in 2007, the bag is an evolving icon, a cosmos of personalities, materials and textures reflecting the global style and point of view of its owner. The Prada Galleria is available in Saffiano lux leather, crocodile and ostrich in a world of unexpected and classical shades, including tailor-made variations on crocodile and ostrich through a special made-to-order service.

Intelligent luxury defined by contradiction and duality – classic shapes set off against modern metal hardware; unexpected, intricate and ingenious details to discover, marvel and become addicted to.

A namesake and a talisman for Prada itself, the Prada Galleria bag is named after its first historic store in Milan. Recognized as an icon and loved like a trusted companion it is an heirloom, an institution, and a timeless obsession.

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